The Relationship Between Using Facebook as a Tool of Promotion and Organizational Performance of Hotels: Çanakkale Hotels

Dilek Dönmez Polat, Heysem Işık

Abstract


The aim of this study is to examine how Facebook, a social media tool as way of promotion, has an effect on organizational performance of hospitality firms. Thus, it is tried to identify how consciously is Facebook used by organizations. To that end, in theoretical part of the study the literature is reviewed on promotion, social media tools and organizational performance and findings about relations among these notions are given. In the research part of the study, a qualitative research is run with 5 hotels in Çanakkale city which are applicative for the criterion. Findings show that Facebook is being used actively by the organizations however, this usage is not conscious enough.

Keywords


Promotion, Organizational Performance, Facebook, Çanakkale Hotels

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